Having played with this feature a bit, have to say I am somewhat let down by the rather weedy effect it has. I remember playing with an A100 when it ist came out, and it had a pretty dramatic influence on the jpeg images. Not so on the A200, no idea about the 300/350.

Anyone else find this too?

I think we should raise this issue on the sony blog, maybe they can tweak it via firmware. A shame to see a useful feature, not do as much as it could.

It seems Olympus has jumped into the Apical arena by implementing their version of DRO. Similar to basic DRO or Nikon's D-Lighting, Olympus is on the map now showing their implementation of Apicals technology into the Olympus E-420. Both licensed this technology from Apical a bit ago, and now we are seeing it in the DSLR lineup from Olympus, while Nikon has had D-Lighting for some time now.

Either is near Sony's Advanced DRO+ in the Sony A700, but it looks as though both companies have committed to this technology to a degree.