raising prices

What's with B&H Photo, Adorama and others raising Sony Prices?

Have any of you noticed that many of the online vendors raised prices on many, if not most, Sony DSLR products such as their lenses, flashes and bodies (particularly the A700)? Sure, some items are less such as the 70-200 f2.8 at $1799 or the HLV-F36AM flash at $199. However, most items went up in price. What's going on? What is Sony thinking? Price fixing is going to get them in trouble just as they were winning over many people I think.

Any opinions as to what is going on?

Regards,
Niko