So today Sony announces what by any standard is the MOST ADVANCED Shoe mount flash unit buy any DSLR maker. The projected price is simular to the release MSRP for the top level Canon Nikon flashes.

And on DPR Sony Forum which appears to be now run buy complainers and their fanbase. All they can do is complain about price.
Over and over lenses and flashes etc. the complaints about SONY price keep coming.
I have actually seen the professional complainers choose a totally different Nikon lens for thier RANT because the compared to the same Nikon the Sony was cheaper.

Have any of you noticed that many of the online vendors raised prices on many, if not most, Sony DSLR products such as their lenses, flashes and bodies (particularly the A700)? Sure, some items are less such as the 70-200 f2.8 at $1799 or the HLV-F36AM flash at $199. However, most items went up in price. What's going on? What is Sony thinking? Price fixing is going to get them in trouble just as they were winning over many people I think.

Any opinions as to what is going on?

Regards,
Niko