Welcome Sony Alpha Mount users and new prospects alike!

The purpose of this article is to provide a basic synopsis of why considering the Alpha Mount would be important to a new buyer, say over other DSLR brands. Not only that, but a reminder to those who have invested into the Alpha Mount the key advantages they should not take for granted. Here we have outlined some of the key advantages to investing into the Alpha Mount:

Minolta Legacy and history-The Alpha Mount is heavily influenced from over 3 decades of leading edge innovations and patents from Minolta (and Konica Minolta) and its superior engineering and camera design team. This history and the addition of the finest and brightest Sony engineers deliver a 1-2 punch to the competition that shows in its product line.

A fluid DSLR system offering a totally new and user friendly Quick Navigation user interface, in-body image stabilization, dust sensor cleaning, leading edge Dynamic Range Optimization Technology (DRO), 3rd largest lens selection of any mount (not including Tamron and Sigma makes), first-class ergonomics, excellent build quality, and great dollar-for-features value. All this translates into an exciting user friendly/feature packed brand that is simpler and more intuitive to operate and control.

Sony was first to have a completely compatible "body to body" DSLR system that any user will be familiar with from the entry level model all the way up to a pro level camera, with the use of the Quick Navigation System. In other words, all users of every level will be familiar with the entire line of DSLRS more so than any other brand when they use this quick and easy to use menu system. It is a well thought out, easy to use design that should prove to be a major advantage over other offerings.

30 Million + lenses-In addition to the new lens offerings from Sony, there are Sony and Zeiss collaborations, Tamron licensed Sony models, and the independent Tamron and Sigma models as well. And most of all, the older Minolta and Konica Minolta lenses dating back to 1985 will work on your Alpha System. Scores of great new and used deals are out there all over the internet, just take your pick!

Sharpest most advanced optics to date from Zeiss and Sony/KM both. The Sony/Zeiss advantage should not go unnoticed, take this advantage seriously. Having the sharpest, and arguably best optical quality and professional level optics at your behest should not be underestimated. All of the light you are capturing goes through your lens first, so don't you want the best of the pack?

If you are new to photography or are just wanting to change brands and are considering a new DSLR, the Alpha Mount offers an excellent, professional level system. You should check it out. Our advice is to buy what is best for your overall needs, and what brand is most intuitive to you. Handle some of the Alpha bodies at your local retailer to get an objective viewpoint before you buy, you might be surprised at just how well thought out the camera design actually is.

If you have any questions on Alpha Cameras, Lenses, or Accessories please contact us!

Sincerely,

AlphaMountWorld Editors